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Running a business shouldn't feel like scavenger hunt
If running your business feels like a scavenger hunt, it’s not because you’re bad at planning. It’s because your work lives in too many places, and your systems don’t support how you actually operate day to day. Why it keeps happening: businesses grow faster than structure. Tools get added, processes evolve, but nothing gets aligned. So every task starts with searching instead of doing. The shift: clarity beats speed. When your systems are simple and connected, you stop wasti
Shana Scoggins
3 days ago1 min read


How to Build a Realistic Weekly Schedule That Actually Works
You don’t need a new planner, you need a schedule that matches your life. Promise : By the end of this post, you’ll have a weekly plan you can follow without burnout. Steps : 1) List your non-negotiables (work, kids, appointments, church, etc.) 2) Choose your top 3 priorities for the week (only three) 3) Time-block those priorities with buffer (15–30 minutes) 4) Create a ‘minimum day’ plan for busy days 5) Add one admin block (30–60 minutes) to prevent pileups Common mistakes
Shana Scoggins
Jan 51 min read


Why Most Productivity Plans Fail by February
If your plan depends on perfect energy, it’s going to break. Most January plans fail because they’re built on fantasy schedules, the version of you that wakes up early, never gets interrupted, and always feels motivated. Why it keeps happening : we plan for ideal days, not real life. We underestimate transitions, interruptions, and recovery time. Then we feel “behind” and start over again. The shift: design for reality. Systems should flex with life, not punish you for being
Shana Scoggins
Jan 51 min read


Spring Cleaning Your Business: Organizing for a Fresh Start
Spring isn’t just for your home—your business needs a reset too! Just like we clear out closets and junk drawers, your systems, tools, and workspace could probably use a refresh. A seasonal check-in helps you stay aligned, efficient, and inspired. Here’s how to spring clean your business and step into this new season with clarity and confidence: 1. Audit Your Tools Let’s start with the behind-the-scenes tech. ✔️ Are you paying for software or subscriptions you no longer use?
Shana Scoggins
Apr 16, 20252 min read


Defining Your Target Audience: A Simple Step-by-Step Guide
Knowing your audience is key to marketing success. Here’s how to identify and connect with them: 1. Build a Customer Profile Detail demographics, behaviors, and values of your ideal customer. 2. Use Data and Feedback Analyze website traffic, social media insights, and surveys to uncover trends. 3. Create Tailored Messaging Craft content that addresses their specific pain points and desire s.
Shana Scoggins
Mar 4, 20251 min read


How to Find Your Business’s Unique Voice and Stand Out
Your brand’s voice is how your audience connects with you. Here’s how to discover and refine yours: 1. Define Your Core Values What does your business stand for? Authenticity, innovation, or community? Use these values to guide your messaging. 2. Understand Your Audience Speak their language. If your audience values professionalism, use a polished tone; if they’re casual, keep it light. 3. Stay Consistent Use the same tone and style across your website, emails, and social med
Shana Scoggins
Mar 4, 20251 min read


Office Hacks: 5 Tools Every Admin Assistant Needs in Their Toolkit
An admin assistant’s day is fast-paced and unpredictable. The right tools can make all the difference in keeping things running smoothly....
Shana Scoggins
Jan 22, 20251 min read


Time-Blocking Tips for Assistants
Time-Blocking Tips for Assistants 1. Block Time for Urgent Tasks • As an assistant, you often deal with urgent or last-minute tasks....
Shana Scoggins
Jan 8, 20251 min read


3 Time-Saving Habits Every Business Owner Should Start Now
Running a business can feel like a constant balancing act, with a never-ending to-do list. But what if you could reclaim your time and...
Shana Scoggins
Jan 6, 20252 min read


Get growing with a $25,000 grant
ABOUT THE GRANT: HoneyBook is investing $500,000 over the next year to fund two rounds of their new grant program that provides $25,000...
Shana Scoggins
Jun 18, 20241 min read


The Power of Productivity: Tips for Maximizing Your Time
As a business owner, you juggle countless tasks daily. Time becomes your most precious commodity. Mastering time management can propel...
Shana Scoggins
Mar 7, 20242 min read







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